Raising Busan’s brand power 4. Traditional markets as a specialized market
Views
      
  • 제목 없음

    Raising Busan’s brand power 4. Traditional markets as a specialized market

     

    Stepping up as shopping hotspot


     

    The city’s traditional market will become a specialized market for shopping and tourism transforming into a vital emporium with things to see, enjoy and eat. The city plans to make 10 of its traditional markets into specialized markets by 2016.


    Busan’s traditional market will become a specialized market for shopping and tourism at the same time. It will transform into a competitive market with things to see, enjoy and eat. Busan City has announced its plan to make 10 of its traditional markets including Jagalchi, Busanjin and Gupo into a specialized market by 2016.

     

    First of all, Busan Electronic Complex Market will become a home appliance electronics specialized market. Bujeon Ginseng Market will specialize in “health food,” Gold Theme Street in “jewelry”, Jagalchi Market in “live fish and dried fish,” Busan Saebyeok Market in “fruit and vegetable”, Chungmudong Saebyeok Market in “vegetable and fruit”, Busanjin Market in “hanbok and silk,” Jayu Market in “flower and lightings”, Pyeonghwa Market in “footwear and clothes” and Gupo Market in “traditional five-day market.”

     

    The city will support the markets to produce a logo and character that fits their specialized product and help publishing brochures and hosting events. These markets will also modernize their facilities and transform into new features. Especially based on the success case of Bujeon Market Town, the Gupo Market, which represents western Busan, will be raised into a cultural tourism market.

     

    Bujeon Market Town located in Seomyeon, Busanjin District, consists of six areas including Bujeon Market, Bujeon Complex Shopping Center, Seomyeon Complex Market, Busan Electronic Complex Market, Bujeon Shopping Center and Bujeon Ginseng Market and is one of Busan’s representative traditional markets.

     

    Bujeon Market Town is a successful case that showed a good example of how a traditional market can be revitalized through the finding of “meeting of market and culture” content. The market town was named as one of the 10 hit items of Busan announced by Busan Development Institute in 2010. Bujeon Market Town is already famous in Japan as well. It is one of the must visit places for Japanese tourists when visiting Busan. With various products available at cheap prices and additional cultural performances and the Hallyu boom, the number of foreign tourists are increasing every day.

     

    Bujeon Market Town was active in creating a “culture night market” for the past couple of years together with Busan City and the market owners. The culture night market means a tourism style market which you can enjoy, see and eat in one location. Since 2010 from April to October on Saturday night, the market has been transforming into a culture night market and welcoming customers. There is the “Nakta Jangteo (market place)” which sells art, crafts and other creative works and “Citizen Jangteo” which is a flea market of citizens selling and purchasing antiques.

     

    In front of the Bujeon Station stage various kinds of performances as dance, play, street dance, mime, street play and acrobatic performances are prepared. With the unique jangteos and cultural performances the sales of the shops increase and the market is full of energy with increasing visitors.

     

    Busan’s traditional market will become a new shopping and tourism place, raising the city brand of Busan. It will become a place where you can experience the culture and warm hearts of Busan, renewing itself as a new brand of Busan’s tourism splendidly.


    Busan is promoting 10 of its traditional markets, including Jagalchi, Busanjin and Gupo markets as specialized traditional markets. Photo is of Bujeon Market.


  • May 1, 2012
  • May 1, 2012 Issue No.130
          
Comment  NAME PASSWORD